Social media platforms have become a major part of how people interact with each other and share content. For creators, this provides a viable way to get the word out for their work.
But social media platforms come and go. What was widely used before may not be now. And what’s widely used now, may not be in the future. And this matters because a social media platform is dependent on its level of activity. Your goal should be to build relationships with your audience that go beyond any individual social media platform.
Here are some things to consider when evaluating whether to use a social media platform. Or multiple platforms.
Bluesky (the new old Twitter), X (formerly Twitter), and Facebook are traditional social media platforms.
Instagram, TikTok, Snapchat, etc, can be good ways to gain audiences using their content formats.
Tumblr, Discord, Reddit, Slack, and Pinterest have specific audiences and are worth looking into.
Because of how social media platforms come and go, you should ensure you have ways your audience can follow you directly, beyond social media platforms. Start a blog for updates. And an email list to send out to. This is a way to build your own community that you have full control over.
Use a template and a visual editor to post updates on your own platform: your website. Let your fans follow your updates using either RSS or email.
Share this guide: Send via email | Copy link URL
Enter your email and we'll send you a link to reset it.