Emails are a good way to keep in direct connection with your readers. Unlike social media platforms, there are no ads or other distractions, and your content isn't filtered.
You can send out the same kinds of updates you would send on social media. There’s no best practices for frequency, just think about how you would want to receive email updates. You may want to collect a series of updates to send out at once.
There are plenty of tools out there that make it easy start a list, have people sign up, and allow you to send out your emails. Our recommendation is Mailjet. There’s no cost for your first 1,500 subscribers, and you can send up to 6,000 emails per month at no cost as well. And your email doesn’t have to include their branding on it either.
Our free theme provides a good format for updates, whether short or long, and as a collection of updates at a time. You can use the Blocks Edit visual editor to build your emails from it. And export the HTML code to send out with MailJet, or any other email provider.
Before sending out with Mailjet, you’ll want to disable its email tracking settings for better privacy for your readers. A lot email clients will also block these features. Your best bet for tracking stats is to add referral variables to your links that you can see the results of in your website’s stats. Just add this after each link in your email: ?ref=EMAIL-NAME-AND-DATE
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