Preface

The world of sports media changes every day. The days of only getting your sports scores, news, and opinions in the newspaper are long gone. The advent of 24­hour sports channels and social media has given the average sports fan unprecedented access to athletes both on and off the court. With that said, most career counselors would advise anyone not to dip a toe into the murky waters of sports media, but I chose to defy the odds. By getting this e­book, you have decided to do the same.

The purpose of this easy read is to give you more insight than I ever had to start with in 2009.

This is way to get the truth about everything from how much investment this career will cost you, to how much money you can realistically make at the various levels. This will be very valuable for anyone looking to make their own path to becoming a sports analyst instead of the traditional intern­to­employee route. This was not the path for me, but to each his own.

Why am I someone you should take advice from? Well, in five years of starting RF Sports Radio I have been able to build an respected media outlet that has been embraced by the NBA, NFL, MLB, NCAA, and other leagues nationwide. Some of our stories we broke have been the subject of ESPN Sportscenter and national media outlets alike. This all without a huge budget to start with or the education of interning with another sports organization. The journey has not been easy at al , so my goal is to give you information to avoid some pitfalls I have experienced. I spent a lot of time expending energy on activities that end up not getting me anywhere, but failure is the best teacher for success.

In this book you will learn how to get started, how to build a strong social media presence, how to set yourself apart, and a bonus section on how to get media credentials. You learn what platforms and tools currently exist that you can use for free that will get you closer to becoming a sports analyst. Let’s get started!

You Have To Do It All

During my first year, an established sports analyst with 20 years of experience gave me the best piece of advice that literally changed my approach on being in sports media. His simple advice was, “you have to do it all.”

The good thing is, by doing it all, you increase your chances of getting noticed by the big media networks. They are not looking for individuals that specialize in only one area. They want people with the capability to cross all platforms. Chances are that your favorite sports writer is heard on the radio, seen on television, and constantly sends out tweets.

In today’s sports media world you have to be involved in what I call the big four: radio, tv, writing, and social media. It is not uncommon to find your favorite sports analyst doing all three media formats in order to maintain their credibility and their job. We will discuss all four of these mediums in full detail.

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How To Become A Sports Analyst