Reading books as an experience

Since the beginning of the internet, studies have shown that people are reading more than ever. It’s not very surprising really. We’ve always loved reading, technology and the Internet have just made it easier for us. The recent surge in eBook reading is further proof of this as eReading devices become as common as mobile phones with the internet. And with reading becoming such a big part of our everyday life, our environment for reading becomes an important aspect of how we read.

Niche bookstores are a great example of enhancing people’s reading experience. They cater towards people who are interested in certain kinds of subjects instead of just having a bunch of books like every other bookstore. They also have in-store events that keeps people coming back. The way Starbucks and local coffee shops have figured out that drinking coffee is about the overall leisure experience, specialty bookstores are doing the same thing for books.

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